Web Marketing Services
Search Engine Optimization
Great phrase - but what does it mean? In short, SEO (Search Engine Optimization)
means working hard to make sure you show up within the top 3 pages of the
major search engines within your key search phrases. You need your site to
be found easily by your customers - no matter what they search for.
We offer several services that help get you on top. Over 70% of
your traffic comes directly from the search engines - so this is
just as important as the design itself!
So, what are our tricks? Some of our search engine tactics include:
- Keyword Profitability (number of people searching for that phrase/word vs the number of websites listed for the phrase = the opportunity for you to place within the top 3 pages)
- MetaTag Development (keywords, descriptions and page titles too - this is how the major search engines find and categorize your website and what is displayed on the search engine)
- Link Placement (to and from)
- Content Targeting (make sure your content is search engine friendly, directs your customers to the right place and still makes sense)
- Image Alt Tags (a small, detailed description for your graphics and photos that appears on roll-over)
- Search Engine Submission (submitting to the major search engines and directories so they know you're out there)
- Search Engine Ranking Reports (do you know where you stand now in the search engines? Find out where you and your competitors are listed)
- Traffic Generation (developing e-Tools that direct more traffic your way such as email campaigns, traditional advertising methods, signature lines, contests, etc.)
- Pay per click management
Website Evaluations
Marketing of your website is only as good as the website itself. There's
no sense directing traffic to your website if the site itself isn't what
they are looking for. If your website doesn't contain the right
information, if it isn't designed professionally
or doesn't have any value then your surfers will leave
- and even worse - they won't return.
We provide a full report on what your website currently says about your company, what your competitors are doing well or could improve on, and what you should be doing to achieve higher success online. We have worked with focus groups and advisory panels made of clients, prospects and staff to provide an even more 360 degree view of how your site could improve.
Email Marketing
No - we don't mean 'spam'! Email is still proving to be the fastest, highest
ROI and preferred method of communication with existing customers. People
prefer to do business by email because they can process it on their own
time (as opposed to telemarketing), they can initiate a conversation very
easily (as opposed to a website), it's easy to delete if they're not interested
(as opposed to direct mail) and it's easy to purchase. From your point of
view, you will see results immediately as opposed to waiting
for responses from print or other media campaigns, sometimes even within
seconds of sending the email. The cost to change an email campaign is very
low and can be done mid-stream if necessary. And most importantly, the buy
in rate of email vs any other medium is substantially higher.
We develop opt-in and permission based email campaigns
in plain text, html or rich text that work with your company for your customers.
